How To Increase Email List Subscriber Retention Using Video

May 10, 2020
Email is a pain for so many people today. Hundreds, even thousands of emails all vying for attention. As a business, how do you increase open rates, boost engagement from your subscribers, and also provide them a unique experience as compared to your 'attention' competitors? You do so by leveraging personalized video, and today, I'm going to introduce you to a solution that not only works for freelancers, entrepreneurs, or small business owners, BUT can also be used by the enterprise.
Whether you work as a professional customer success manager or are in a related sales role, you've likely experienced a time when one or more customers have stopped responding. Maybe they were ignoring emails, not picking up the phone, and overall, are ghosting you when it comes to checkpoints, status updates, or renewal discussions. Software is transforming the world we live in today, and there are affordable tools and technologies available that will boost engagement, increase open rates, and support an influential relationship.

What if I told you there was an affordable solution to personalize your messaging in such a way that it could transform your customer engagement and relationships?

But wait! What if you're a freelancer, run a digital marketing agency, or build websites and want to personalize your lead and client experiences? That's exactly the point of this article! Personalized video messaging is an amazing solution for MANY BUSINESS TYPES and it's something many of your competitors are not using right now. That means that as an early adopter, you could set yourself apart and begin delivering a unique customer experience. Ready to learn more The answer is Bonjoro!

Onboarding, client check-ins, thanking clients or donors, and nurturing leads will never be the same!

Ok so, how does it work? Once you create your account you'll want to complete your profile in detail. That includes setting up your DNS to ensure your emails will safely reach your contacts without getting lost or dumped into spam folders. Next, you should build your first campaign based on what goal you'd like to achieve. For example, the moment you get a new lead, course signup, email subscriber, or community member, Bonjoro can be configured to add tasks to your to-do list where you can either send individual or bulk private video messages. When you login to your account, either on mobile or desktop, you can quickly record a personalized video message and send it off to your new contact! With all of the cookie-cutter auto responders out there today, personalized video messaging can really start off a relationship on the right foot. Take a look at some of the screen shots below!
bonjoro campaigns sample screen
welcome a new mailchimp subscriber with a video message
bonjoro video messaging is amazing for email subscribers
How about the workflows and what services does Bonjoro work with? Right now, Bonjoro has twelve (including Bonjoro) services it can inter-connect with in order to build wokflows or task automation. The BEST part is, you can easily use Zapier to build custom workflows for services that are outside of what Bonjoro includes. Take a look at the next two screenshots. I'll show you a list of the default workflows available in Bonjoro and then I'll show you the 'Zaps' I've built in Zapier. Oh, if you think building zaps is difficult, it's not! Just know that you are only allows 5 zaps and 100 tasks per month on their free plan. Overall, I have been thrilled with the result and my new contacts are digging the personalized video messages I've been sending. For all of my Duda website builders out there, Zapier can build automations for you also BUT you must have access to Duda's API. This will depend on your subscription plan but it's good to know!
available workflows for bonjoro out of the box
use zapier to connect services to bonjoro

*Please note, the two free trial buttons on this page contain affiliate links and if you pay for and subscribe to Bonjoro, I would receive a commission.  I REALLY want people to know about this service, I love using it and am happy to promote it as it could benefit you too!

So, what about your current email subscribers? If you already have just a few or even thousands of contacts, you can import those folks into Bonjoro by uploading a CSV. Create a campaign, upload the contacts, and then send out a single video message to the entire list in one shot! How amazing is that??!!
bonjoro can upload csv contacts

Overall, Bonjoro is a fantastic solution for any individual or team who wants to leverage personalized video in order to build influential relationships with their customers or community . You'll have to review the pricing tiers and may be able to negotiate pricing based on your business needs as well. You can group your contacts once they are in the system, then send out seasonal notifications, promotions, thank you's - whatever you want. Record one video and use it many times or record individual videos for each person. It's all up to you. LASTLY - and brand new! Bonjoro just added screen capturing where you can record your desktop or screen and then easily share the clip all while using a branded viewing page or portal. Bonjoro is an impressive tool and I can't wait to see how it continues to develop. Signup today to begin your free trial! Even if you stick with the free tier, I highly recommend you begin leveraging personalized video.

Stay informed on all of my Duda, side-hustle, freelance, and agency related videos that will help you either make money or save money.

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Hi, I'm Tom! I help agencies and small businesses with Duda website design, local SEO, and support. On the Ayni Media blog, I create content that helps people discover Duda as well as other website and digital marketing services. Need help with Duda? Hire a Duda Expert today.

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